Pet Loss Solutions

Choose a Solution That Works Best For Your Firm

At FrontRunner, we have two powerful solutions to help your firm meet the pet loss needs of today's families. You can choose between a website solution or a turn-key business solution complete with a website, document printing, stationery, DVD and ready-to-use marketing materials. An Unforgettable Friend has been built as a turn-key solution to help funeral homes target the pet loss market, enabling them to expand their service and giving them more opportunity to connect with families. Firms that only want to diversify their online presence and attract more families can opt for the website-only model. Whether are looking to start a pet-loss business or simply expand the services offered by your funeral home, we can help you find a solution that works.

  • Pet Loss Website
  • An Unforgettable Friend Business Solution

Pet Loss Website

Pet Loss Website

Your pet loss website will be powered by FrontRunner's latest website platform and comes with pre-built sections, a library of licensed photos and tons of helpful tools that allow you to control the experience that families will have with your business online. Position your firm as a resource for pet loss information with helpful grief and planning resources. Allow families to learn about the benefits of your pet loss services and even pre-plan from the comfort of home. With a new pet loss website, you can either expand your funeral homes reach or offer something new, the choice is yours.

See What Our Pet Loss Websites Can Do

Popular Website Add-Ons

Social Media Management

Pets are popular on social media and for pet lovers, social networks like Facebook, Instagram and Twitter are an outlet for sharing content. Connecting with these online communities is a great way to stay top-of mind should your services be needed by these families and our team can create, execute and manage a social media strategy that can help you do it.

Get Social

Search Engine Optimization

It is important to get in front of families and show up when they are searching for the pet loss services you offer. Attracting the attention of pet parents is key to your success. Our expert Search Engine Marketing team can help you improve the Google ranking of your site and can even manage paid campaigns to ensure that your pet loss business thrives.

Rank Higher


Your firm can always benefit from having a unique brand. We can help in the creation marketing and advertising materials like business cards, logos, print ads and more to help create a recognizable brand in your community. We make it easy to provide families with information about your pet loss services with a well-branded marketing approach.

Set Your Firm Apart

An Unforgettable Friend Business System

This solution sends a powerful message: your firm cares enough to support families through any loss. This customizable turn-key solution integrates pet loss and bereavement services. As a provider, enjoy the advantages of an all-in-one system that includes a website and management software that allows you to control your whole pet loss business in one place. Providers will also benefit from being a part of a network of caring professionals and pet loss specialists who are dedicated to offering pet loss and bereavement services.

Learn More About An Unforgettable Friend

Features of An Unforgettable Friend

Features of An Unforgettable Friend

Pet Loss Website

Connect with families using a website you can completely make your own. Built to rank on search engines, families will learn about your services and even plan ahead.

Memorial Tributes

Create an online tribute page for any pet, print matching stationery pieces and even create a beautiful DVD or slideshow for a service.

Planning Tools for Families

Make it easy for families to plan ahead for the loss of their pet. Your new website will offer them expert advice, record their final wishes and more.

Grief Resources

Empower families to find the answers they are looking for. From online articles and grief support tools on your website to downloadable guides with your branding on them, families will know exactly who to turn to for pet loss services.

Sell Urns & Merchandise Online

Your new website gives you the opportunity to sell urns, pet memorials and keepsake items. Families can browse products and make payment online, earning you new revenue while you sleep.

Complete Paperwork in One Click

Print all of the needed paperwork with the click of a button. With our solutions, you never need to enter any information twice, simply watch it populate pet cremation certificate, cremation authorization forms (and anything else that requires a signature).

Ready-to-Use Marketing Materials

With FrontRunner's all-in-one pet loss system, you never need to think about marketing materials again. We give you a line of ready-to-use brochures, business stationery, ad templates, vehicle wraps, family resources and more. Just add your logo and print!

Lead Generation

Naturally, you'll receive leads from your new website. However, we take it further. With our all-in-one solution, we educate families on An Unforgettable Friend and available pet loss services, and encourage them to find their closest provider: YOU!